WIDEN SUMMIT EVENT BRANDING


Annual user conference connecting over 200 digital asset management practitioners in Madison, Wisconsin. I led the motion strategy and video execution for the event, translating the static event branding into a dynamic visual system that spanned the entire attendee journey.

Promotional motion assets were designed for email and social media campaigns to drive registration and build anticipation leading up to the event.




An opening film featuring CEO Matthew Gonnering was produced to set the tone for the three-day conference.



On-site digital signage and wayfinding systems designed to guide attendees through workshops, breakout sessions, and networking spaces.



Animated stage backdrops branded the keynote environment.